The average American consumer is exposed to 5000 advertising messages every single day. It is impossible...

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The average American consumer is exposed to 5000 advertising messages every single day. It is impossible to pay attention to all these stimuli. That is why we tend to screen out most of the information we are exposed to. Then we tend to interpret information in a way that will support what we already believe, a process known as Oselective distortion selective retention O selective perception selective attention selective exposure The average American consumer is exposed to 5000 advertising messages every single day. It is impossible to pay attention to all these stimuli. That is why we tend to screen out most of the information we are exposed to. Then we tend to interpret information in a way that will support what we already believe, a process known as Oselective distortion selective retention O selective perception selective attention selective exposure