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The average purchase price is $ 7 5 per visit, the frequency of repurchase is six times per year, the contribution margin is 1 0

The average purchase price is $75 per visit, the frequency of repurchase is six times per year, the contribution margin is 10 percent, and the average customer defection rate is 25 percent. how the value of a loyal customer will change if the average customer defection rate varies between 15 and 40 percent (in increments of 5 percent) and the frequency of repurchase varies between 3 and 9 times per year (in increments of one year).

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