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The average purchase price is $ 7 5 per visit, the frequency of repurchase is six times per year, the contribution margin is 1 0
The average purchase price is $ per visit, the frequency of repurchase is six times per year, the contribution margin is percent, and the average customer defection rate is percent. how the value of a loyal customer will change if the average customer defection rate varies between and percent in increments of percent and the frequency of repurchase varies between and times per year in increments of one year
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