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The Background: The Milk Crate Challenge has gone viral in recent days, with the often catastrophic results shared by millions across social media and at
The Background: The Milk Crate Challenge has gone viral in recent days, with the often catastrophic results shared by millions across social media and at least one tweeter proclaiming it to be "the funniest challenge since the ice bucket challenge." "It's the biggest thing that's going on in every neighborhood right now," said Derek, a 38-year-old social media personality based on Long Island. "You go to any park or public place right now and you'll see crates there." But many see the Milk Crate Challenge as a viral meme that has become a public health hazard. Some doctors are also warning that the injuries from the challenge are putting more stress on hospitals at a time when emergency rooms nationwide are overwhelmed because of the surge in coronavirus infections. The Scenario: A local charity in Akron, OhioProtect American Milkers (PAM)decided to sponsor a milk crate challenge to raise money for local dairy farmers, who are going bankrupt and losing their farms because the milk produced by their cows has been spoiling in storage containers due to COVID-driven supply chain disruptions. The rules to participate in the contest were designed by PAM to minimize harm to the participants: 1.Participants must be at least 18 years old. 2.Participants cannot be under the influence of alcohol or drugs. 3.Participants must show proof of health insurance. PAM is charging an admission fee of $10 per person to watch the event and $50 per person to participate in the event. It has announced that it will split the winnings 50/50 between the contestant who crosses the milk crates the fastest without falling and the dairy farmers who are part of the association. PAM anticipates that it will raise about $50,000 during this two-day event. Instructions: (1) Draft your paper using the IRAC format. a. Paragraph 1 = Briefly describe the dilemma and Define the ethical ISSUE that the dilemma presents: i.e. "Is it ethical for PAM to sponsor a fund-raising activity for charity if there is a risk that some of the participants may be harmed?" b. Paragraph 2 = Identify, define, and explain the RULES surrounding ONE of the two main frameworks for ethical decision-making: the principles-based approach (focusing on the Categorical Imperative), OR the consequences-based approach. c. Paragraph 3 = Conduct an ANALYSIS of the issue in this scenario. Apply the Rule of Law from your Rules section to the facts to fully explain why and how PAM's conduct is (or is not) ethical under the ethical approach you have chosen. d. Paragraph 4 = State your conclusion at the end
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