1. 1. The background to the company and its situation and relevance to the industry (or industries) it is associated with.
   2. A SWOT analysis of the company, indicating its strengths and weaknesses, as well as opportunities it has going for it, and any threats facing it.
2. The report should be a maximum of 5 pages double spaced (excluding title page and reference page), and should follow APA referencing style.
3. A minimum of 4 academic references should be included.