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The Badrutt's Palace Hotel St. Moritz which is one of the best Alpine hotels in Switzerland has provided you with their quarterly bookings data over
The Badrutt's Palace Hotel St. Moritz which is one of the best Alpine hotels in Switzerland has provided you with their quarterly bookings data over the last 6 years as follows:
Year | Quarter-1 (Demand in units) | Quarter-2 (Demand in units) | Quarter-3 (Demand in units) | Quarter-4 (Demand in units) |
2017 | 45,000 | 22,000 | 64,000 | 33,000 |
2018 | 48,000 | 27,000 | 74,000 | 41,000 |
2019 | 52,000 | 32,000 | 83,000 | 46,000 |
2020 | 57,000 | 35,000 | 94,000 | 52,000 |
2021 | 61,000 | 42,000 | 104,000 | 56,000 |
2022 | 67,000 | 49,000 | 120,000 | 61,000 |
Required:
- Calculate the seasonal indices for each season using multiplicative index (3 Marks)
- Forecast the demand for each season of the year 2023 given that the annual demand forecast is 324,000 units. (2 Marks)
- Deseasonalize the actual demand data (2017-2022) above using the seasonal indices obtained in (a) above. (2 Marks)
- Generate OLS equation using the Deseasonalized data in (iii) above (in thousand units)
(3 Marks)
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