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The balanced scorecard was developed to help companies take a more _ _ _ _ _ _ _ _ and _ _ _ _ _
The balanced scorecard was developed to help companies take a more and approach to measurement.
Holistic; strategic
Financial; strategic
Functional; longterm
Shortterm; tactical
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Introduction To Business Management And General Management
Authors: Don Hellreigel; John Slocum; Susan Jackson
2nd Edition
0190748850, 978-0190748852
