Question
The bargaining power of the buyer is greater than that of the supplier when __________ a. volume of purchase is low b. threat of backward
The bargaining power of the buyer is greater than that of the supplier when __________
a. volume of purchase is low
b. threat of backward integration by buyers is low
c. cost savings from the supplier's product are minimal
d. the buyer's profit margin is low
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Understanding Management
Authors: Richard L Daft, Dorothy Marcic
6th Edition
9780324581782, 324581785, 978-0324568387
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