The Bark and Brew, $,$ a local coffee shop that caters to dogs in addition to the dog owner, has divided the local market into five different market segments. Each segment has the same potential. If the company decided to follow a concentrated target marketing approach it would mean:

Question $4$ options:

The company would develop a different marketing mix strategy for each segment and then implement each strategy.

The company would pick one of the segments and develop and implement a marketing mix strategy for that one segment only.

The company would pick two or three of the segments and develop a marketing strategy for them.

The company would develop a single marketing mix strategy and apply it to all five of the segments.