The Bark and Brew, a local coffee shop that caters to dogs in addition to the dog owner, has described their main target market group as being $55$ to $65$ year olds, live within three miles of the shop, own $2$ or more dogs, have flexible daytime schedules and maintains a pet parent psychic.. The purpose of identifying this target market group is to:

Question $10$ options:

Determine where the store should be located and the products they should carry.

Develop a marketing mix strategy that will focus on this group of people.

Develop the perfect business plan for the business.

Eliminate the people they do not want visiting the store.