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The Bass Model predicts the market adoption in year t as: n(t) = M * (1 - e^(-(p+q)*t)) / (1 + (q/p)*e^(-(p+q)*t))^2 To predict the
The Bass Model predicts the market adoption in year t as: n(t) = M * (1 - e^(-(p+q)*t)) / (1 + (q/p)*e^(-(p+q)*t))^2 To predict the unit sales of Dyson Zone in the first 5 years after launch, we simpl...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
