The Baxinem School Strategy Institute 1. Suppose you were appointed as a new CEO of Apple, succeeding Gilbert Amelio in 1998, when the company was on the verge of bankruptcy: a. How would you diagnose the problem of Apple in terms of value, profit, people? b. Using the four actions framework (E-R-R-C Grid) introduced in Blue Ocean Strategy, what would you do to revive the company? 2. Reflecting on each offering of the iPod, iTunes music store, iPhone, and iPart, answer the following questions: a. In which industry did Apple create a blue ocean? Was that industry attractive? b. Was Apple a new entrant or an incumbent in the industry? 3. Reflecting on each offering of the iPod, iTunes music store, iPhone, and iPad, answer the following questions: a. Where did the innovation come from? (technology/market/value) b. Did Apple focus on the existing core customers? c. Did Apple pursue either differentiation or low cost? Or both? 4. Reflecting on Sony's struggle in 2011, suppose you are appointed as new CEO at Sony, succeeding Howard Stringer: a. How would you diagnose the problem of Sony in terms value, profit, and people? b. Using the four actions framework (E-R-R-C Grid) introduced in Blue Ocean Strategy, what would you do to revive the company?

1. Suppose you were appointed as a new CEO of Apple, succeeding Gilbert Amelio in 1998 , when the company was on the verge of bankruptcy: a. How would you diagnose the problem of Apple in terms of value, profit, people? b. Using the four actions framework (E-R-R-C Grid) introduced in Blue Ocean Strategy, what would you do to revive the company? 2. Reflecting on each offering of the iPod, iTunes music store, iPhone, and iPart answer the following questions: a. In which industry did Apple create a blue ocean? Was that industry attractive? b. Was Apple a new entrant or an incumbent in the industry? 3. Reflecting on each offering of the iPod, iTunes music store, iPhone, and iPad, answer the following questions: a. Where did the innovation come from? (technology/market/value) b. Did Apple focus on the existing core customers? c. Did Apple pursue either differentiation or low cost? Or both? 4. Reflecting on Sony's struggle in 2011, suppose you are appoinled as new CEO at Sony. succeeding Howard Stringer: a. How would you diagnose the problem of Sony in terms value, profit, and people? b. Using the four actions framework (E-R-R-C Grid) introduced in Blue Ocean Strategy. what would you do to revive the company