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The BCG growth-share matrix: a.provides greater quantitative rigor than the GE/McKinsey matrix. b.uses a portfolio approach to analyzing the value of the firm's SBUs c.Both
The BCG growth-share matrix: a.provides greater quantitative rigor than the GE/McKinsey matrix. b.uses a portfolio approach to analyzing the value of the firm's SBUs c.Both of the above d.Neither of t
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Managing Supply Chain and Operations An Integrative Approach
Authors: Thomas Foster, Scott E. Sampson, Cynthia Wallin, Scott W Webb
1st edition
132832402, 978-0132832403
