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The BCG matrix is a means of evaluating strategic business unitsbased on their Multiple Choice business costs and share of the market. differentiation and profitability.

The BCG matrix is a means of evaluating strategic business unitsbased on their

Multiple Choice

  • business costs and share of the market.

  • differentiation and profitability.

  • business growth rates and share of the market.

  • product quality and profitability.

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