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The benefit of co-branding is that if one of the brands involved receives negative publicity, it usually doesn't affect the other brand in any way.
The benefit of co-branding is that if one of the brands involved receives negative publicity, it usually doesn't affect the other brand in any way. Group of answer choices false true
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Project Management The Managerial Process
Authors: Erik Larson, Clifford Gray
6th edition
1259186407, 978-0078096594, 78096596, 978-1259186400
