The benefit of something is the ....? Benefit is determined by preferences by what a person...? and the intensity of those feelings. Till at attanding a ball game? A. highest valued alternative that must be given up to get it wants to give up B. gain or pleasure it brings; likes and dislikes c. cost of the activity; likes and dislikes D. sum of the gain and loss that arises from the activity: prefers to gain or lose