The Bertrand contest, expects homogenous items and a steady negligible expense and players pick the prices.[16] The balance of value rivalry is where the cost is equivalent to minimal expenses, accepting total data about the contenders' expenses. Consequently, the organizations have an impetus to veer off from the balance in light of the fact that a homogenous item with a lower cost will acouire all of the piece of the pie. known as an expense advantageJlal