The Berwyn Company is considering the addition of a new product to its product line. The firm has plenty of excess manufacturing capacity to produce the new product, and its total fixed costs would be unaffected if the new product were added to its line. Nonetheless, the firm's accountants decide that a reasonable share of the firm's present fixed costs should be allocated to the new product. Specifically, they decide that a $300,000 fixed charge will be absorbed by the new product in total. The variable cost per unit of making and selling the new product is $14, which is composed of the following:

Direct labour $8.20

Direct materials $1.90

Other $3.90

Total $14

a) What is average total cost at 10,000 units? Should the Berwyn Company add the new product to its line if it can sell about 10,000 units of this product at a price of $25? [6 marks]

b. Should it add the new product if it can sell about 10,000 units at a price of $20? [2 marks]

c. Should it add the new product if it can sell about 10,000 units at a price of $13? [2 marks]

d. What is the minimum price for the new product that will make it worthwhile for Berwyn to add the new product to its line? (Hint: Worthwhile refers to the condition under which the firm still produces and sells its product. It is not break even or positive profit.) [2 marks]