The best Definition of Marketing given byPhilip Kotleris _______

• Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return.
• Marketing is a societal process by which individuals & groups obtain what they need & want through creating offering & freely exchanging products & services of value with others.
• Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society at large.
• None of the above