The best way for Meijer to learn the strengths and weaknesses in customer service at all the Meijer stores is to use $\_\_\_\_\_\_\_\_\_\_\_\_\_.$

Question $36$ options:

A$)$

mystery shoppers

B$)$

personal shoppers

C$)$

buyer brokers

D$)$

buying agents

E$)$

group buyers

Question $37(1$ point$)$

When two brands of the same basic product, for example, Tide laundry detergents and Gain laundry detergents, deliver their respective promised quality, they are delivering $\_\_\_\_\_\_\_\_.$

Question $37$ options:

A$)$

conformance quality

B$)$

unique quality

C$)$

customer support

D$)$

performance quality

E$)$

accuracy quality

Question $38(1$ point$)$

The relationship of $\_\_\_\_\_$ is the basis of how total customer satisfaction is measured.

Question $38$ options:

A$)$

customer attitude and salesperson's attitude

B$)$

perceived performance and expectation

C$)$

expected value and total customer benefit

D$)$

past experience and present experience

E$)$

advertised outcomes and real outcomes

Question $39(1$ point$)$

Marketers can try to reactivate customers who become inactive or drop out through $\_\_\_\_\_$ strategies.

Question $39$ options:

A$)$

sell$-$out

B$)$

retention

C$)$

recuperation

D$)$

win$-$back

E$)$

defection

Question $40(1$ point$)$

Rimowa and Away are competitors in the business of manufacturing suitcases. While Rimowa promises to deliver design and quality to its customers, Away promises to deliver durability and cost effectiveness. When both Rimowa and Away deliver their respective promised qualities, they are delivering $\_\_\_\_\_\_\_\_.$

Question $40$ options:

A$)$

performance quality

B$)$

customer support

C$)$

unique quality

D$)$

conformance quality

E$)$

accuracy quality