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The beta of the stock of an individual firm is primarily affected by: The growth rate and changes of the firm's revenues and profits. The

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The beta of the stock of an individual firm is primarily affected by: The growth rate and changes of the firm's revenues and profits. The operating and financial leverage of the firm as well as the cyclical nature of the firm's revenues. The overall trend of the firm's use of financial leverage. The overall direction of the market's movements. Variance of the market and the stock, but not their co-movement

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