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The Big Skinny Case Preparation Questions When preparing your case analysis, when preparing your alternatives consider what should Kiril focus on next? What should be

The Big Skinny" Case Preparation Questions When preparing your case analysis, when preparing your alternatives consider what should Kiril focus on next? What should be his lowest priority? Evaluate Big Skinny's sponsored search strategy. How can they leverage this control to increase repeat purchase behavior and customer switching costs

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