The biggest challenge Everlane is facing is how to remain true to its mission and values while continuing to be profitable. They need to find a way to maintain their commitment to ethical production, use of sustainable materials, and price transparency while continuing to provide customers with high-quality, affordable basics. They must also find ways to ensure that the suppliers they work with are held accountable for their labor and environmental practices.

 

1. Write a problem that argues which biggest challenge Everlane must address. Remember, problem statements must be argumentative and should not simply restate the facts (For example, "Everlane's growth is declining and the public isn't happy about how employees are treated" is simply a restatement of facts from the case and not an argument about what Everlane needs to address).
2. Answer the following questions:
- Why do you think this challenge is the most important that should be addressed by Everlane? How is this issue contributing to the bigger picture for Everlane?
- What should Everlane's next steps be? Why?