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The biggest mistake Mike sees founders (and people in most companies) make is: Group of answer choices they don't understand what truly makes their product
The biggest mistake Mike sees founders (and people in most companies) make is: Group of answer choices they don't understand what truly makes their product unique and special they don't use data from focus groups to make creative decisions they don't have a catchy slogan like Death to Plastic they don't focus enough on lowering costs (like manufacturing cheaper cans)
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