1. The biggest mistake people make in thinking about marketing is that they define it too ______________.

   • broadly
   • narrowly
   • widely
   • None of the above.

2. Marketings job is to create value for customers, not just to communicate value thats already been created.

   • True
   • False

3. Who was famous for saying the following? Business has only two functions marketing and innovation.

   • Warren Buffet
   • Michael Porter
   • Lance Armstrong
   • Peter Drucker

4. Which of the following was a product discussed in the lecture that was marketed poorly?

   • Apple Newton
   • Apple iPhone
   • Xbox
   • Playstation

5. Why did Palm succeed with the PalmPilot when other similar products failed?

   • They started with cutting edge technology.
   • They had brilliant engineers.
   • They started with marketing and this guided the decisions along the way.
   • None of the above.

6. An important idea behind marketing is to know your ___________.

   • alternatives
   • product
   • customer
   • None of the above.

7. Which of the following is a type of value discussed in the lecture?

   • functional
   • monetary
   • social
   • All of the above.