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The biggest mistake people make in thinking about marketing is that they define it too ______________. broadly narrowly widely None of the above. Marketings job

  1. The biggest mistake people make in thinking about marketing is that they define it too ______________.

    • broadly
    • narrowly
    • widely
    • None of the above.
  2. Marketings job is to create value for customers, not just to communicate value thats already been created.

    • True
    • False
  3. Who was famous for saying the following? Business has only two functions marketing and innovation.

    • Warren Buffet
    • Michael Porter
    • Lance Armstrong
    • Peter Drucker
  4. Which of the following was a product discussed in the lecture that was marketed poorly?

    • Apple Newton
    • Apple iPhone
    • Xbox
    • Playstation
  5. Why did Palm succeed with the PalmPilot when other similar products failed?

    • They started with cutting edge technology.
    • They had brilliant engineers.
    • They started with marketing and this guided the decisions along the way.
    • None of the above.
  6. An important idea behind marketing is to know your ___________.

    • alternatives
    • product
    • customer
    • None of the above.
  7. Which of the following is a type of value discussed in the lecture?

    • functional
    • monetary
    • social
    • All of the above.

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