The biggest possible competitive advantage a company can achieve in a given region's Internet Segment is to offer free shipping and thereby capture the biggest number of pairs sold and the biggest market share of any company in that region's Internet Segment.

A company's pairs sold and market share outcomes in a region are positively impacted when its image$/$brand reputation is above the regional average, and this impact becomes progressively larger as the size of the percentage above the regional average increases.

The more a company's S$/$Q rating in a region is below the all$-$company average, the bigger is the company's resulting S$/$Q rating$-$based competitive disadvantage and the bigger is the resulting negative impact on the company's pairs sold and market share in the region.

Companies with more influential celebrity lineups in a region enjoy a competitive advantage in attracting buyers to purchase their brand in either retail stores or online as compared to regional rivals with less influential celebrity endorsements $($or no celebrity endorsements$).$

A company's pairs sold and market share outcomes in a region are positively impacted when the number of models$/$styles it offers for sale in the region is above the regional average and negatively affected when the number is below the regional average.