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The Biggs Department Store chain has hired an advertising firm to determine the types and amount of advertising it should invest in for its stores.
The Biggs Department Store chain has hired an advertising firm to determine the types and amount of advertising it should invest in for its stores. The three types of advertising available are television and radio commercials and newspaper ads. The retail chain desires to know the number of each type of advertisement it should purchase in order to maximize exposure. It is estimated that each ad or commercial will reach the following potential audience and cost the following amount:
Exposure
peoplead or commercial
Cost US$
TV commercial
Radio commercial
Newspaper ad
The company must consider the following resource constraints:
The budget limit for advertising is $
The television station has time available for commercials.
The radio station has time available for commercials.
The newspaper has space available for ads.
The advertising agency has time and staff available for producing no more than a total of commercials andor ads.
If this problem is formulated as an integer and also a linear programming problem separately the maximization Z the optimal solution of the exposure would be respectively:
Group of answer choices
Integer Programming: ;
Linear Programming: ;
Integer Programming: ;
Linear Programming: ;
Integer Programming: ;
Linear Programming: ;
Integer Programming: ;
Linear Programming: ;
None of the above
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