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The Biggs Department Store chain has hired an advertising frm to determine the typesand amount of advertising it should invest in for its stores. The
The Biggs Department Store chain has hired an advertising frm to determine the typesand amount of advertising it should invest in for its stores. The three types of advertisingavailable are television
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Fundamentals of Management
Authors: Ricky W. Griffin
8th edition
1285849043, 978-1285849041
