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The blue car has bucket seats. The green car does not. Your favorite color is green, and you prefer bucket seats. A green car with

  • The blue car has bucket seats. The green car does not. Your favorite color is green, and you prefer bucket seats. A green car with bucket seats is not one of your options, and you are going to buy a car. If you choose the blue car, you get the seats you want but not the color. With the green car, you go without the seats you prefer. Make your decision based on color or on seat style, or you could combine the two attributes into some composite notion of satisfaction and decide based upon it. Describe why you choose what you choose.
  • Now suppose your spouse, who will also use this car, prefers blue cars and bench seats. The decision has just gotten a bit more complex. Make your decision based on any of the requirements stated and then describe the tradeoff analysis and results of your final decision (i.e. impact on family happiness).
  • If your resources were nearly unlimited, how might you configure your car seats for optimal satisfaction/happiness?

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