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The BMWFilms campaign appears to have been economically efficient compared to the costs of a prime-time TV commercial at 13 cents per viewer because of
The BMWFilms campaign appears to have been economically efficient compared to the costs of a prime-time TV commercial at 13 cents per viewer because of the targeting and the viewers choosing to click on the films. The data is: $15 million/6 million viewers=$2.50 per viewer True False
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The Economics of Public Issues
Authors: Roger LeRoy Miller, Daniel K. Benjamin, Douglass C. North
19th edition
134018974, 134018973, 9780134020532 , 978-0134018973
