The board members for your organisation have suggested that you consider a plan to improve the organisation competitive position within the market, using Growth and Innovation. Innovation makes a great difference and assists continuous improvement practices, these practices are to be introduced to increase agility and responsiveness as the business is undergoing economic challenges and increase competition, as a senior Manager you would need to consider the following:

1. The potential benefits of innovation within the business.
2. The barriers to innovation and growth and how you will overcome these.
3. The target for growth and how you will measure this growth target.
4. How you would control innovation management