The board of directors agreed with your strategic report, and now the chief marketing officer (CMO) would like you to provide the board an analysis of the company's consumers and their perception of the company (Amazon, Inc).

 

Put together a consumer analysis that includes the following:

• 3 interrelated decisions involved in formulating strategic marketing for Amazon, Inc.
• Marketing for market entry
• Market segmentation
• Market targeting
• Positioning

Include Amazon Inc.'s strategy for the following;

• Corporate social responsibility (CSR) and its three Ps
• Planet (health of the environmental systems)
• People (human capital)
• Profits (traditional financial measures)