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The Board of Directors are discussing using KPIS and the attributes of successful KPIs. They talk about having the right number, benchmarks being applicable to

The Board of Directors are discussing using KPIS and the attributes of successful KPIs. They talk about having the right number, benchmarks being applicable to their business, being able to track them in real time, being realistic and sharing them with employees. Which attribute of a successful KPI have they missed?
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