The board of directors for Procter and Gamble is concerned that only 19% of the people who use toothpaste buy Crest toothpaste. A marketing director suggests that the company invest in a new marketing campaign which will include advertisements and new labeling for the toothpaste. The research department conducts product trials in test markets for one month to determine if the market share increases with new labels. Write the company's alternative hypotheses. (Note that you'll need the null for the rest of the problem.)