Question
The board of directors of Unilever has been impressed by the presentation you did, and they further instructed you to conduct a more insightful
The board of directors of Unilever has been impressed by the presentation you did, and they further instructed you to conduct a more insightful investigation about the Sri Lankan market. They have further requested from you submit a comprehensive report by including the following related to the Sri Lankan market. Show Transcribed Text 03. As explained by Kotler & Armstrong "Marketing mix is the set of marketing tools the firm uses to implement its marketing strategy". Propose a marketing mix for the new product, which you would Show Transcribed Text c suggest to the company by assessing the nature of customers in Sri Lanka. You must include the following in your assessment. Show Transcribed Text C c. Propose the distribution strategy that would be suitable for the Sri Lankan market (10 marks)
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