The board of directors of Walmart, was divided down the middleabout how to deal with supposed rumors that the company was filingfor bankruptcy. Although the recent U.S. economic collapse hadseverely stressed the company’s resources, Walmart had come throughstronger than expected. And yet, the 2 million+ employees seemed tobe stricken by fear of job losses.

Some board members argued that the worries would take care ofthemselves with time. They advised to avoid making the issue anybigger by publicly addressing it. Others disagreed. The PR directorwas brought in to provide a recommendation. Because she had starteda social media monitoring process earlier in the year, she reportedto the board that some quick visits to social media sites as wellas buzz analysis indicated the company had a major problem. Sheindicated that, “Employee morale is in fact very low and perceptionsometimes creates reality.”

After her briefing, Walmart board voted to take the bankruptcyrumor head on with a communication campaign targeting employees,community leaders, and investors.

You’re charged with creating a lay out of researchmethod recommendations (quantitative and qualitative methods) fordetermining success of the campaign to restore confidence in thefuture of Walmart. Draft a short document of researchrecommendations (at least 3 paragraphs, including thoroughexplanations of your recommendations).