The BOLD company runs a dessert stand in St.Louis, Missouri with a logo that has a cartoon character as its label that has her pants halfway down showing the top of her posterior. Twice, BOLD has applied to participate as a vendor in a state-own place. Both times the Missouri Department denied the application based on the cartoon character. BOLD filed a lawsuit in a federal district court claiming that the State of Missouri has violated BOLD's right to free speech.

As the trial judge, what principles apply to the government's regulation of free speech?

Which case discussed is a replica precedent for your decision?