The book describes social media best practices Rules, below. Assess WW Grainger's social media platforms and note:

• Which two practices is your company following best? How do you know?
• Which one could be improved? What would you suggest?

Rule #1: Use Social Media Channels as Intended

Rule #2: Dont Be a Dirty Spammer

Rule #3: Have a Personality

Rule #4: Respond to Negative Posts

Rule #5: Talk about the Topic

Rule #6: Be Strategic with the Frequency of Posts

Rule #7: Be Careful with Using Bots