The Boston Evening Transcript was a penny-press newspaper published between 1830 and 1941. While other newspapers cost around six cents, the low price of the penny press increased the influence of newspapers on poorer people, a group who was increasingly receiving some type of public education and could read and write. Increasing circulation helped expand the influence of newspapers, but what was the driving force that first motivated newspaper publishers to increase circulation? The pressure to increase circulation came from officials who wanted to push their own agendas. An increase in circulation was motivated by people who wanted to further educate the masses. The driving force behind increasing motivation were the printers who made money printing the newspapers. An increase in circulation increased the potential for advertising revenue, which made the newspaper more money