The Brand is NIKE please answer the questions keeping in mind that the our Brand is NIKE

1: (10 points) Which pricing strategy do you believe is most appropriate to the type of product (cost-based, value-based, or competitor-based), and is the brand currently employing this strategy? Justify your response.

2: a. (10 points) Indicate one of the brand's primary competitors. Assume the brand's primary competitor has decreased the price of its product. The company is concerned that lowering the price will have a detrimental effect on market share and profits. How do you believe your chosen brand should respond to a competitor's price reduction (explain your response)?