Question
The Brand is planning a paid media advertising campaign. Their business objective is to increase the number of purchases of their gift cards by 50%
The Brand is planning a paid media advertising campaign. Their business objective is to increase the number of purchases of their gift cards by 50% by the end of the year. They are planning on running 2 ads - A and B. They have forecasted the results of the proposed campaign. The results are summarized in the chart below.
What could the Brand do to improve these results? List four (4) strategies they could use and how each of them would improve the results.
| Ad A | Ad B |
Impressions | 750,000 | 500,000 |
Average Revenue per Sale | $15 | $32 |
Average Cost per Sale | $16 | $16 |
ROAS | 0.9375 | 2 |
ROI | -6.25% | 100% |
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Answer To improve the results of the advertising campaign and achieve the goal of increasing the num...
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Income Tax Fundamentals 2013
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
31st Edition
1111972516, 978-1285586618, 1285586611, 978-1285613109, 978-1111972516
