The brand is Shrine of Remembrance in Melbourne, Australia.

https://www.shrine.org.au/

Please provide a brand positioning strategy that match all the criterias below

OUR BRAND CHALLENGES We need a strong brand that stands out from the crowd in a competitive 'attractions' space. Our challenges are: How can we position ourselves within the national destination market so we can increase visitation? . How do we differentiate ourselves from other attractions and cultural institutions in a clear and compelling way? How do we ensure that our brand communication cuts through the clutter and resonates with the desired audiences to helps us to attract new and repeat visitation domestically? . How can we develop a clear and consistent brand message across all offline and digital platforms to convey the depth of culturally enriching experiences available for various demographics and ignite interest and desire to visit and explore?Brand Positioning (C1-C4) You must provide the client with a positioning strategy that addresses all their brand challenges. Your positioning strategy must include the following: A clear and convincing product-related or non-product-related positioning that will resonate with the target audience. Consider the role of cultural narratives in your positioning narrative. As part of your positioning for the brand, develop 1-3 brand associations that will concretely define the brand's image for the target audience Explain how the positioning and brand associations you propose will relate with and influence the brand's marketing programs, including products/services, customer experience, price, people, and place . Clearly identify points of parity (Pops) and points of difference (PODs) from competition