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The brand manager for a brand of toothpaste must plan a campaign designed to increase brand recognition. He wants to rst determine the percentage of
The brand manager for a brand of toothpaste must plan a campaign designed to increase brand recognition. He wants to rst determine the percentage of adults who have heard of the brand. How many adults must he survey In order to be 95% condent that his estimate is within ve percentage points of the true population percentage? Complete parts (a) through [c] below. a) Assume that nothing is known about the percentage of adults who have heard ofthe brand. n = (Round up to the nearest integer.) b} Assume that a recent survey suggests that about 83% of adults have heard ofthe brand. n = (Round up to the nearest integer.) 1:} Given that the required sample size is relatively small, could he simply survey the adults at the nearest college? 0 A. Yes, a sample of students at the nearest college is a simple random sample, so the results should be representative of the population of adults. 0 B. No, a sample of students at the nearest college is a convenience sample, not a simple random sample, so it is very possible that the results would not be representative of the population of adults. 0 C. No, a sample of students at the nearest college is a stratied sample, not a simple random sample, so it is very possible that the results would not be representative otthe population of adults. 0 D. No, a sample of students at the nearest college is a cluster sample, not a simple random sample, so it is very possible that the results would not be representative of the population of adults
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