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The brand name McDonald's: does not convey information to a consumer. has little actual value to McDonald's. can create unjustified market power. allows McDonald's to
The brand name McDonald's: does not convey information to a consumer. has little actual value to McDonald's. can create unjustified market power. allows McDonald's to offer lower prices to consumers
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Foundations of Lodging Management
Authors: David K. Hayes, Jack D. Ninemeier, Allisha A. Miller.
2nd edition
132560895, 978-0132560894
