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The Breakwater Company wants to focus on innovations to one of their key products over the next year. The company president wants to ensure that

The Breakwater Company wants to focus on innovations to one of their key products over the next year. The company president wants to ensure that the project is led by a team that understands customer needs and the processes involved in developing, communicating, and distributing the product to the same customers. Which approach to managing innovation would be most appropriate in this situation?

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