The British Broadcasting Corporation $($BBC$)$ has cancelled a significant IT project, the Digital Media Initiative $($DMI$),$ aimed at updating its broadcast operations. The project was initially budgeted at $81\mathrm{.}7$ million $($$$140$ million$),$ and was designed to eliminate outdated filing systems and analog videotapes with their expensive archival storage. The DMI project involved media asset management, archive storage and retrieval systems, and media sharing capabilities. The BBC contracted with Siemens in $2008,$ but never put the contract out for competitive bidding. The project faced issues with Siemens, including missing delivery milestones and technical difficulties. After one year, the BBC terminated its $$65$ million contract with Siemens and sued the company for damages, collecting approximately $$47$ million in a court settlement. The BBC then tried to move the project in$-$house, assigning its staff and project manager to continue developing the DMI. However, the project did not improve under BBC control, with reports stating that it was way behind schedule and failing most testing. The project's deteriorating fortunes were not accurately reported within management or critically to the BBC Trust.

$4.$ What does the story of the BBC$$s failed Digital Media Initiative suggest to you about the importance of carefully managing the project and its $$message$?$ That is$,$ why is $$benefits management$$ critical for project success?

$5.$ Successful project management requires clear organization, careful planning, and good execution.

$$ How was the absence of each trait shown in this example?

$$ How would you have organized, planned and executed the project?

$$ What project methodology would you have used?

$6.$ What comparable but successful project comes to your mind?