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The British supermarket chain MORRISONS has appointed you as a consultant. The company is considering investing overseas as global expansion is perceived at this time
The British supermarket chain MORRISONS has appointed you as a consultant. The company is considering investing overseas as global expansion is perceived at this time to be a potentially important element of the company's long-term strategic goals. In particular Morrisons have been looking closely for some time at a number of diverse markets including Brazil and Japan. In order to help with their decision making, management at Morrisons have requested that you compile a report regarding the attractiveness of ONE of these locations based on potential return on investment. For your coursework you must evaluate the opportunities and risks presented by the given location of your choice. Based on your analysis, what would you recommend i.e. to invest or look for other options? Please ensure that you give reasons for your recommendation. Please note that you must select only ONE country to investigate. For example, do not write a report comparing the two countries
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