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The broadest and deepest influence on people's perceptions and desires and on how they go about fulfilling their needs and wants: Cultural factors Personal factors
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Management Accounting
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
4th Edition
0730369382, 978-0730369387
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