"the budget sets a limit which then the financial plan can plan around." In truth, everyone needs financial planning, from the largest corporation to the young adult trying to make it through the month, and while a corporation has many more cash flows and possible sources of capital to consider, the basic concept remains the same for everyone. Just like the college student realizes that spending money in one area means cutting back in another, a company knows that putting resources into a certain project means rejecting a different one. How do individuals make these decisions? How do companies decide which projects to take on?