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The budgeting cycle could be short term (next quarter), or long term (next year). Both the short-term and the long-term focus have their own advantages

The budgeting cycle could be short term (next quarter), or long term (next year). Both the short-term and the long-term focus have their own advantages and disadvantages. Shareholders of the company do not want managers to focus on short-term budgets. Discuss the possible reasons (Hint: there are at least two reasons).

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