1. The Business

Describe the type of business you have chosen and why.

2. Form of Business Ownership

1. Describe the characteristics and advantages of running a sole-proprietorship?
2. What skills and qualities do you have that will help your retail business be successful?
3. What skills and qualities are you lacking that you could learn, and how would you learn these?

Describe the characteristics and advantages of running a sole-proprietorship?
What skills and qualities do you have that will help your retail business be successful?	How will these skills and qualities help you?
What skills and qualities are you lacking?	How can you learn these skills and qualities?

3. Products (6 marks)

1. List the various types of products (6 products at least ) that you will sell in your store, and the approximate retail selling prices for each type of item. For example,

Product	Price Range
Running Shoes	$49.99 - $99.99
Shoe Laces	$0.99 - $3.99

1. Include an example of a price tag you would put on your products. Be creative in the shape, colour, and design.

List the various types of products that you will sell in your store, and the approximate retail selling prices for each type of item. For example, (4 marks)

Product	Price Range
Research Links :

Price tag (2 marks)

4. Store Image and Personality (4 marks)

What will be the image or personality of your store, and what are some of the things you will do to make this image?

Image and personality:

How will you make this?

5. Target Market (4 marks)

Who will be your target market and why?

Target Market description:

Why are they your ideal target market?

6. Naming Your Store (4 marks)

Because a small business owner wants both regular customers and off-the-street customers, he/she needs a name that lets strangers know what products are being sold in the store.

Your store name should be:

• easy to pronounce
• easy to remember
• easy to recognize
• short and simple
• be related to what you are selling

Some things that are really effective include:

1. A combination of name and a simple visual image that ties in together for a double impact on the passerby, and
2. The owner's name and product line in one. It's your store and you want your name on the sign, but since no one knows your name, you should tell people what you are selling as well. For example, Wendy's Hamburgers, Leon's Furniture.

What is the name of your store and why did you choose it? (4 marks)

Name of your store:

Why did you choose it? Why do you think it will attract customers?

7. Store Logo (4 marks)

1. Makem a logo for your store keeping in mind that colours communicate a message to the customer. They can relate to your store through certain emotional feelings:

Colour Meaning

Red Danger, speed

Yellow Warmth, happiness

Green Freshness, stability, trust

Blue Cool, tranquility

Purple Royalty, mystery

Orange Friendly, youthful, sociable

Silver Expensive, high quality

White Purity, cleanliness

Gold Royal, expensive

1. Include with your logo what colours you will use in your store and why?

Logo:

Logo and colours you will use in your store and why:

8. Slogan (4 marks)

A slogan or jingle is a catchy phrase sometimes set to music to help consumers remember the business being advertised. For example, "Where the lowest price is the law".

a slogan or jingle for your business (2 marks) why did you choose this? (2 marks)

Slogan:

Why did you choose this slogan, why do you think it's a good slogan?

1. Business Card (4 marks)

Every business owner should have a business card. Design a standard business card. It should include your company name, logo, address, website, telephone, you name, position (title - president/owner/partner)

10. Financing (11 marks)

1. List at least 8 items that are crucial and part of the start-up costs that you will need when you begin your business. You will need to list the sources that you used in order to have them priced. Don't include rent/mortgage (4 marks)

Example of your list:

Item	Cost
Cash register	$120.00
Furniture	$50.00

1. Research to find out, how much a business that you plan on opening would cost you. Have evidence of research ready to show me. (2 marks) Where will you get the necessary financing (money) to pay for the above items? (2 marks) Will you be looking at equity financing or debt financing? (1 mark) Why would you choose this form of financing? Explain. (2 marks)?

Item	Cost
	$
	$
	$
	$
	$
	$
	$
	$
Research Links:

b)

Research to find out how much a business that you plan on opening would cost you. Have evidence of research ready to show me. (2 marks)

Links:

Where will you get the necessary financing (money) to pay for the above items? (2 marks)

Will you be looking at equity financing or debt financing? (1 mark)

Why would you choose this form of financing? Explain. (2 marks)?

11. Competition (8 marks)

Who are your competitors? List and research two competitors. Ensure the competitors arelocaland can be easily researched for comparison to your business.

Name of Competitor	Products sold	Strengths	Weaknesses
#1 Research Links:
#2 Research Links:

12. Advertising (10 marks)

1. Using the publisher software, create a magazine advertisement that you would use for your retail store. Be creative, using your company name, logo and colour scheme. Be sure to include a headline, illustration, copy, and signature. (4 marks)

1. Write a radio script for a radio advertisement that you might use for your store. Make a audio recording of it, with background music etc. Listen to radio advertisements in order to get an idea of what it should sound like. (4 marks) Include a list of the radio stations you might advertise on and why. (2 marks)

1. Magazine/Billboard advertisement: (4 marks)

b)

Radio Script: (4 marks)

Radio stations you might advertise on and why.(2 marks)

13. Employees (9 marks)

1. List 4 qualities that you will expect your employees to have. Why are those qualities important to have? (5 marks)
2. How much would you pay your employees? Outline the pay plan and why it will be effective. Do research to support your pay scale. Have researched links available to show me.

(2 marks)

1. List at least 2 fringe benefits you will offer. Explain why they are ideal for your business. (2 marks)

List 4 qualities that you will expect your employees to have. (4 marks ) a) b) c) d)	Why are those qualities important to have? (1 mark)
How much would you pay your employees? Outline the pay plan and why it will be effective. Do research to support your pay scale. Have researched links available to show me. (2 marks) Research links :
List at least 2 fringe benefits you will offer. Explain why they are ideal for your business. (2 marks) # 1 #2